
Nothing against Madison, Indiana, but the original recipient of this card is more intriguing: Mister Jimmy Lynch in care of the Consolidated Slipper Company, Malone, New York. A cursory search for the Consolidated Slipper Company reveals only a handful of obituaries for folks who worked there and a few old patents and newspaper ads. The Internet is not good at everything. I imagine a brutal slipper price war, perhaps tied to the Panic of 1907, that led to a Mr. Potter-like character buying everyone else out.