If you haven’t noticed, my favorite postcards are the linen cards of the 1930s to 1950s. Color photography killed those off, and with it an entire genre of graphic design that as far as I can tell remains forgotten. One of the problems with color photography is composition. A linen version of this tree would not have included a fragment of a telephone pole on the left and a fragment of a tree on the right. It certainly would not have cropped off the top of the tree of interest. All the more remarkable is that it was published by the premier linen postcard publisher, Curt Teich, here under the moniker Curteichcolor. But the world is full of examples of stalwart companies failing to navigate a technological revolution.
This is the first postcard I’ve received since starting this blog, and while I don’t know if I’ll post everything I receive, so far the pace is quite manageable.