I sent this to a relative in Tampa at a time when there was a spate of sinkholes in the area that were getting national attention. I thought they might try the slogan “Now more sunken than ever!”. It would have been nice to visit here, but the chances seem slim now that I have no relatives anywhere nearby.
I have not yet been able to determine if the Florida trains of the 1930s were truly orange and green or whether the colorist was taking liberties.
Touring orange groves by train, on foot, or by automobile used to be a very popular attraction, judging by the number of postcards on the subject. I have been visiting my in-laws in Florida for over 25 years now and the idea has never come up once, evidence, I think, of how we have lost connection with where our food comes from.
There is no such place as Bloom, Florida, just an instance of haphazard typesetting.
If you haven’t noticed, my favorite postcards are the linen cards of the 1930s to 1950s. Color photography killed those off, and with it an entire genre of graphic design that as far as I can tell remains forgotten. One of the problems with color photography is composition. A linen version of this tree would not have included a fragment of a telephone pole on the left and a fragment of a tree on the right. It certainly would not have cropped off the top of the tree of interest. All the more remarkable is that it was published by the premier linen postcard publisher, Curt Teich, here under the moniker Curteichcolor. But the world is full of examples of stalwart companies failing to navigate a technological revolution.
This is the first postcard I’ve received since starting this blog, and while I don’t know if I’ll post everything I receive, so far the pace is quite manageable.